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Client Reviews



"Since our first conversation over three years ago, Bob Magnus has become an invaluable career mentor. He is approachable and generous in sharing the wisdom he has gained through his own experience and endeavors in the veterinary business world. Bob is a natural teacher and a tremendous asset to the professional development of anyone in practice from the entrepreneur looking to expand, to the practice owner, manager, associate doctors, and interns. He is very passionate to help your practice fine-tune the various aspects of operations and implement positive changes." 

Danika Kent Dostal

Executive Director, Equine Purchasing & Inventory Company (EPIC)

Inventory Manager, VMI Resources

"Equine veterinarians enjoy providing care to horses but not so much when it comes to managing their practice. Dr. Magnus and the entire Oculus team changes that. They provide the necessary tools to improve managing your practice and bringing it to the next level. These tools include business summits and webinars, either of which are extremely helpful. Make Dr. Magnus your business coach and watch your practice grow with ease."

Mark R. Baus, DVM

Grand Prix Equine

"I started working with Dr. Bob Magnus in 2014 as a participant in an equine business education program run by Oculus. Our relationship evolved into a consultative relationship in 2018 and has continued to the present.  Dr. Magnus brings a wealth of knowledge from his years as a veterinarian and practice owner along with his extensive business education and experience in various aspects of the veterinary industry.  My practice has experienced greater efficiency and profitability through our in depth analysis of all aspects of the business along with developing a detailed plan of execution for each area of focus. I would highly recommend Dr. Magnus to any veterinary business looking to move their practice into a healthier and more prosperous space."

Ryan Penno, DVM

The Equine Clinic at OakenCroft

“I have had the opportunity to work with Bob Magnus and Oculus over the past five years in a variety of contexts including continuing education forums in person and online for veterinarians in all types of practices, practice management assistance, strategic planning, and in a Board governance role. Bob has a very diverse, flexible, relevant and valuable skill set for veterinarians. He brings unbridled enthusiasm to his projects and roles and is able to apply a wide breadth of experience and context to his advice and recommendations. Individuals like Bob are rare and the rapidly changing veterinary profession will need and undoubtedly continue to value his input and coaching. I would not hesitate to recommend him.”

John Tait DVM MBA MS (Finance)

CFP Veterinary Consulting

Certified in Business Valuation

Certified in Mediation and Negotiation

"Recently we tried to navigate a complex practice acquisition to expand our business. Our shared goal with the seller was to design a fair deal for both sides and build a good working relationship moving forward.  Both our practice and the seller were motivated, but the sellers advocates and other advisors created challenges neither of us expected. Despite having a strong business background, I found it difficult to be in the middle of the negotiation process without my own advocate. Dr. Bob Magnus stepped in and was able to negotiate on our behalf, essentially allowing me to distance myself from an untenable situation. Thanks to his leadership and negotiation skills, we were able to come to an agreement in which both parties were happy with the outcome.  Not only did we acquire the practice but the relationships among all veterinarians and owners has remained very positive, allowing us to move forward and work together in practice. " 

Alexandra Eastman MS, DVM

Steinbeck Peninsula Equine Clinics

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